Rankings 6 Months Ago
Rankings 3 Months Ago
Rankings Last Week
Here’s How We Did It:
Google Business Profile (GBP) Optimization
We began by fully optimizing the photographer’s Google Business Profile, ensuring every detail was accurate and locally relevant. This included refining business categories, adding compelling photos, updating service areas, and writing keyword-focused descriptions. We even helped him move locations to a more prominent spot and adjust his business name to better align with searches. A well-optimized GBP gave them immediate visibility and credibility in local search.
Tier 1 and Tier 2 Citations
To strengthen their local authority, we built both tier 1 citations (well-known directories like Yelp, YellowPages, and local chamber sites) and tier 2 citations on more industry-niche platforms. These reinforced consistent NAP (name, address, phone) data across the web, signaling trustworthiness to Google and improving local rankings.
Site Structure Overhaul
Based on our keyword research, we reworked the photographer’s site architecture. This meant reorganizing service pages, refining URL structures, and tightening internal linking. The result was a logical, keyword-rich structure that both improved user experience and made it easier for Google to crawl and rank the site.
On-Page Optimization
We optimized meta titles, descriptions, headings, and on-page copy to align with target keywords. We did a good bit of work adjusting the hierarchy of his headings on key pages, making sure his content flowed in a logical pattern. Internal linking strategies helped distribute authority across the site, while locally focused content improved relevance. These adjustments created a strong foundation that supported both local rankings and organic search visibility.
Digital PR & Authority Building
Finally, we launched a digital PR campaign to earn backlinks and mentions on reputable websites. We relied mostly on replying to publisher queries through platforms like HARO, Qwoted, and others. These high-quality signals improved the site’s authority in Google’s eyes. Combined with consistent local optimization, this boosted trust and helped propel the client into the top organic and map pack positions.
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